Jönssonligan

When Sweden’s most beloved band of heist-makers returned to the big screen in Jönssonligan kommer tillbaka, the film captivated audiences across Swedish cinemas. Upon its release on December 6, it quickly became the most-watched Swedish film of the holiday season. The film reinforced Jönssonligan’s legacy as a cultural icon and played a key role in the powerful resurgence of Swedish cinema during the festive period.

Our mission was to develop and implement a PR strategy that reflected the perfect balance of Jönssonligan’s classic charm and modern flair. The result was a box-office triumph, topping cinema charts and generating extensive media coverage across hundreds of leading national outlets, including TV, radio, podcasts, and newspapers.